My Story & Mission

My journey to founding PhytoPerformance was forged through military service as an infantry soldier and over 12 years in the fitness industry. These experiences instilled the discipline and resilience that underpin my coaching philosophy today.

Through global travels and non-profit work, I witnessed firsthand how food systems impact both human health and environmental sustainability. This awakening led me to pursue formal education in nutritional medicine and dietetics, revealing how plant-based nutrition can fuel exceptional athletic achievement while supporting planetary health.

PhytoPerformance addresses the critical gap in tailored nutritional education for athletes across the plant-based spectrum. Whether you’re fully plant-based, vegetarian, or simply incorporating more plant foods into your diet, we provide evidence-based guidance to enhance your athletic capabilities.

Our approach balances immediate performance needs with long-term health, creating sustainable solutions for athletes at any stage of their plant-based journey. We understand the unique challenges of plant-based nutrition for performance and provide personalised strategies that work.

What sets us apart is our recognition that nutrition shapes not only individual health but our collective future. When athletes embrace plant-predominant nutrition, they become agents of positive change in our global food system.

We foster a community of like-minded individuals dedicated to becoming their best selves through the power of plants. Our coaching resonates with those who value learning and overcoming obstacles as pathways to self-improvement, recognizing that meaningful transformation comes through informed choices made consistently over time.

PhytoPerformance: Unlocking Plant-Powered Athletic Excellence for Everyone.